Current SEO News

5 Seconds for good SEO page speed

According to tests by Denver search engine optimization, a maximum of 5 seconds should elapse before a website is rendered so that Google can safely process it.

A lot has been written about the loading time of web pages. It is often said that it should take a maximum of three seconds for a page to appear on the screen.

JavaScript websites that are rendered in the browser face especially big challenges, because loading and running the JavaScripts can be quite time-consuming, depending on the size. But how long can it take for the Googlebot not to jump off?

Screaming Frog has carried out a test for this purpose. This test showed that a maximum of five seconds may elapse before a website is rendered. The Googlebot doesn’t wait any longer.

Johannes Müller from Google replied to the tweet from Screaming Frog that there was no fixed duration as a guideline. In addition, deviations are possible, for example through caching. But 5 seconds sound reasonable, although it can also be faster. Based on these 5 seconds, the timeout for AJAX crawling is also set in Screaming Frog.

To make sure that Google can crawl and render JavaScript websites, either Server Side Rendering or Dynamic Rendering should be used. These two methods ensure that search engine crawlers receive finished HTML code because JavaScript is already running on the server.

June Core Update is not like Panda

The current Google Core update is not comparable to previous Panda updates. However, we still recommend that you use the Panda Update Checklist as a starting point for website optimizations.

When asked by many webmasters affected by one of the latest Google Core updates how to optimize their pages, Google often replied with a reference to a checklist published by Google’s Amit Singhal in 2011 in connection with the Panda updates. This list includes 23 questions to help assess the quality of a website.

However, the reference to this list does not mean that the latest Google Core updates are comparable to the Panda updates. Danny Sullivan of Google pointed this out via Twitter:

Sullivan explained, however, that the list was helpful in considering how quality in general could be improved.

This means that even if the updates are not comparable, there is a concept of quality that should be used as a guide. A website should be designed as a trustworthy source of information that is recognized by visitors. This requires high-quality, well-researched content from authors who are familiar with the subject matter they are writing about.


21% Less SEO Traffic Due to Snippets

Most SEO experts love feature snippets and try to get one. This isn’t usually possible for local terms, like “denver seo” or other such things, but for more general terms that are information-based. However, we now hear that the display of featured snippets in Google results has led to a significant drop in traffic for Wikipedia. Wikipedia receives a snippet for many search queries and often occupies the first place in organic rankings.

Google’s Featured Snippets are a bit controversial: Although they give the content of a website more visibility on the search result pages, the reason to actually click on those websites decreases because a lot of information can be seen directly. Criticism of featured snippets has increased recently. For example, there were discussions about a new variant: In this variant, Google combines information from different sources into a single snippet.

How snippets can affect search traffic is now shown by the example of Wikipedia: Duane Forrester is quoted as saying that Wikipedia lost 21 percent of its traffic through the introduction of snippets:

Wikipedia has allegedly lost 21 percent of its traffic through snippets.

Google, on the other hand, repeatedly asserts that snippets are not detrimental to the websites from which the content comes.

Wikipedia is a special case in Google results: For many search queries, the information in the snippets comes from Wikipedia. In addition, Wikipedia occupies first place in the organic Google rankings for numerous keywords. It is precisely these circumstances that may have caused the traffic that Wikipedia receives from searches to be particularly affected by snippets.